On October 29, the UPDATE 2026 partner conference, organized by System Group Kazakhstan, took place in Almaty. This year, the event brought together more than 100 participants, including business representatives, IT specialists, partners, and technology industry experts.
The program was truly packed with insightful discussions covering business and IT infrastructure development, artificial intelligence, logistics automation, modern networking solutions, and technologies for retail.
The conference was moderated by Andrey Fedchuk, General Director of SG Kazakhstan.
We would like to thank our speakers and partners for sharing their expertise and delivering insightful presentations:
Svetlana Vlasova | SG Kazakhstan
“Business Without Blind Spots: How the Market Is Changing and What to Prepare For”
We discussed how the market is evolving, what new challenges businesses are facing, and why it is especially important today to anticipate changes and be prepared for them.
Medet Auenur | Zebra
“Zebra AI Solutions”
Special attention was given to the capabilities of artificial intelligence in Zebra solutions and how modern technologies help automate workflows and make more effective use of data.
Dmitry Vukolov | HP
“HP Retail and Industry Solutions: From Devices to Experience”
We explored HP solutions for retail and industry — from individual devices to building an integrated technology environment that impacts not only business efficiency but also the user experience.
Daniil Kirillov | Cisco
“Using Cisco SD-WAN Architecture in the Retail Industry”
We examined the application of Cisco SD-WAN architecture in retail and the opportunities that modern networking solutions offer companies with distributed infrastructure.
Damir Yanbekov | Axelot
“Logistics as a Competitive Advantage: From Business Challenge to Digital Solution”
We discussed how to approach logistics automation effectively — starting with a specific business challenge and moving through to the selection and implementation of a digital solution.
Daria Kaigorodova | Microsoft
“AI Under Control: Data Access and Agent Actions in Microsoft Infrastructure”
We addressed one of today's most relevant topics — how to use AI agents within corporate infrastructure while maintaining control over data access and agent actions across the Microsoft ecosystem.
Following the business program, participants enjoyed a Quiz, and the day concluded with a gala dinner and informal networking.
We would like to thank Zebra, HP, Cisco, Axelot, and Microsoft for their partnership, valuable expertise, and contributions to the UPDATE 2026 program.
And, of course, a special thank you to each of the more than 100 guests who spent the day with us. For us, UPDATE is not just about presentations and technology — it is also an opportunity to meet in person, exchange experiences, discuss real business challenges, and discover new ideas for joint projects.
Thank you for joining us. See you at the next UPDATE!